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MeituEve’s Introduction to Japan’s Beauty-Service Market
Original article published March 17, 2022
繁中 ｜ EN
HERBEST’s archive reproduces a Japanese PR TIMES announcement about MeituEve’s entry into the beauty-service market in Japan. This English adaptation preserves the partnerships and salon experience described in the original.
Partnerships and an early salon installation
The announcement discusses MeituEve’s work with international brands including Dior, and a January 2021 partnership with Shiseido’s EFFECTIM brand. The latter involved three-dimensional skin-analysis services using Meitu’s facial-recognition and segmentation technology.
It also records a March installation at ANGELUX Skin Care Center Shibuya, described in the release as the first Japanese beauty salon to introduce MeituEve. The salon highlighted analysis speed, the information in its reports and the system’s design within its treatment space.
Helping clients understand their skin
The release describes three-dimensional views of skin concerns and how reviewing pigment or wrinkle patterns encouraged clients to take a more active interest in their routine. It reports positive feedback from both the salon and clients, as statements from the original announcement.
The system’s visual comparison of possible future skin appearances with different care scenarios is also discussed. Such visualizations support conversation and motivation; they do not establish an individual’s inevitable future condition.
The announcement concludes with Meitu’s aim to work with more beauty-service businesses in Japan and offer analysis across a broader range of settings.
Source: PR TIMES announcement reproduced in Japanese on HERBEST. Original article image retained.
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